Gartner’s forecast predicts that by 2020, 100 million consumers will shop in augmented reality. The forecast also suggests that 30% of web browsing sessions will be done without a screen. New audio-centric technologies will alter the way consumers interact with the digital world. The transition from technical infrastructure to ecosystem-enabling platforms is creating the foundations for entirely new business models. In the future, apps will use algorithms to autonomously construct narratives. As the amount of data individuals generate increases, systems could utilise it to build simulations that predict personal needs or behaviours. By 2020, it is estimated that smart agents will facilitate 40% of mobile interactions, with ‘post-app’ era set to begin. The evolution of user interfaces is set to dramatically shift from a technology-limited, mobile-first approach to a human-centric one. This will result in digital businesses being increasingly designed for humans and by humans.
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