ASA Group, a manufacturing company in Thailand, has transformed into an entrepreneurial ecosystem, encouraging innovation from within. They have shifted from a traditional hierarchical structure to a decentralised one, where everyone is an entrepreneur. This change has been enabled by the Platform Design Toolkit (PDT), a strategic design approach that helps organisations create value and foster innovation.
The PDT approach has led to a significant increase in the number of projects, with employees encouraged to take ownership and make decisions. The company has also introduced an internal currency, the ‘ASA Coin’, to incentivise and reward innovation. This has led to a culture of experimentation, with a focus on learning and growth.
ASA Group’s transformation is an example of how companies can foster innovation and entrepreneurship by adopting platform thinking. This approach allows organisations to respond more effectively to market changes and customer needs. The company’s success demonstrates the potential of platform design in reshaping traditional manufacturing businesses.
Go to source article: https://stories.platformdesigntoolkit.com/manufacturing-as-an-ecosystem-of-entrepreneurial-innovation-at-asa-group-0433a4139773