Despite the hype, enterprise social software is failing to engage a significant portion of employees. A recent survey by Gartner revealed that between 70% and 80% of workers are ignoring these social tools, despite their prevalence in the workplace. The report suggests that the issue lies in the fact that many employees see these tools as extra work rather than helpful resources.

The survey also highlighted that the most successful social media tools are those that are integrated into the employees’ workflow. Tools that require a separate login or are not part of the daily routine are often ignored.

This lack of engagement is a serious issue for companies investing in these tools, with many failing to see a return on their investment. The report suggests that companies should focus on integrating social tools into daily work processes to increase engagement.

Additionally, the report recommends that companies should encourage employees to use these tools by making them more relevant to their work. This could be achieved by including features that help employees do their jobs more effectively, such as task management or document sharing.

Despite the current lack of engagement, Gartner predicts that by 2016, 50% of large organisations will have internal Facebook-like social networks, and 30% of these will be considered as essential as email and telephones.

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