MetLife, an insurance giant, has joined forces with insurtech start-up YuLife in a bid to revolutionise the employee benefits market. The partnership aims to combine MetLife’s long-standing expertise with YuLife’s innovative approach to create a unique proposition for businesses looking to enhance their employee benefits package. YuLife’s platform, which uses gamification and rewards to encourage healthier lifestyles, will be integrated with MetLife’s existing employee benefits portal.
The collaboration is expected to provide a more comprehensive, engaging, and personalised experience for employees. It will offer a range of benefits, from financial rewards for healthy behaviour to counselling services for mental health. The goal is to promote wellbeing and productivity in the workplace, with the belief that healthier employees are happier and more productive.
This partnership marks a significant step in MetLife’s digital transformation journey. It also reflects the wider trend in the insurance industry towards adopting digital solutions to improve customer experience and engagement. The collaboration between MetLife and YuLife is seen as a pioneering move in the sector, demonstrating the potential of insurtech to reshape traditional insurance models.
Go to source article: https://www.insurtechinsights.com/metlife-partners-with-yulife/