Microsoft, once a dominant software giant, is determined to prove that life begins again at 40. The company’s new CEO, Satya Nadella, is steering Microsoft in a new direction. Under his leadership, the company is moving away from its traditional business model of selling software licences to companies, and towards a future based on cloud computing and mobile devices.
Microsoft’s new strategy involves providing services, such as Office 365 and Dynamics, over the internet. The company is also focusing on developing hardware, such as its Surface tablets and Xbox gaming consoles. Additionally, Microsoft is investing heavily in artificial intelligence, with the creation of its personal assistant, Cortana.
Despite these efforts, Microsoft faces stiff competition from other tech giants like Google and Apple. The company’s market share in the mobile operating system market is small, and its Bing search engine is a distant second to Google.
However, Microsoft remains optimistic. The company believes that its strength lies in its ability to provide a wide range of services and devices, rather than focusing on a single product. With this approach, Microsoft aims to reinvent itself and remain relevant in the rapidly evolving tech industry.
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