Microsoft has hired Mustafa Suleyman, the co-founder of Google’s DeepMind and chief executive of artificial intelligence start-up Inflection, to run a new consumer AI unit.

Suleyman, a British entrepreneur who co-founded DeepMind in London in 2010, will report to Microsoft chief executive Satya Nadella, the company announced on Tuesday. He will launch a division of Microsoft that brings consumer-facing products including Microsoft’s Copilot, Bing, Edge and GenAI under one team called Microsoft AI.

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