Becoming a social business is about more than just adopting social media; it’s about implementing a fundamental shift in how a business operates. This involves a transformation in the way businesses view their relationships with customers, employees, and stakeholders. It’s a move away from a transaction-based model, towards a relationship-based one.

This change doesn’t happen overnight. It’s a process that requires a new way of thinking and a willingness to challenge traditional business models. There are three key steps to becoming a social business:

1. Understand the change: This involves recognising the need for a different approach and understanding the potential benefits.

2. Plan the change: This involves creating a strategy that outlines how the business will become more social, including specific goals and targets.

3. Implement the change: This involves putting the plan into action and monitoring progress.

Becoming a social business is a journey, not a destination. It’s about constantly evolving and adapting to changes in the business environment. It’s about embracing the power of relationships and using them to drive business success.

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