Paul Tudor Jones, the billionaire hedge fund manager, is pushing corporate America to improve its social responsibility. He is backing a not-for-profit initiative, Just Capital, which aims to rank the largest 1,000 US companies based on their ‘justness’. The rankings will be determined by public opinion, with factors such as employee treatment, customer respect, and environmental impact being considered. Jones believes that companies will strive to improve their social responsibility once they are ranked, with the potential to influence trillions of dollars in investment. However, critics argue that the initiative could be manipulated for public relations purposes and that it could create a false sense of corporate responsibility. Despite this, Jones remains optimistic, stating that this is a chance for companies to prove their worth beyond their balance sheets.

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