Peter Aceto, CEO of Tangerine Bank, is an advocate of using social media as a leadership tool. He has integrated Twitter into his daily routine, using it as a platform to engage with both employees and customers. Aceto believes that leaders should be accessible and present, and social media provides a way to achieve this.
Aceto’s approach to leadership also involves putting people first. He argues that focusing on people, rather than profits, leads to more sustainable success. This people-first ethos is reflected in Tangerine Bank’s culture, which encourages open communication and collaboration.
Aceto’s book, ‘Weology: How Everybody Wins When We Comes Before Me’, explores these ideas in more detail. The book discusses the benefits of a “we” rather than a “me” mentality, and the importance of building a culture of trust.
Aceto’s leadership style and use of social media have been recognised with several awards. Despite this, he maintains that his approach is not about seeking recognition, but about doing what’s best for the organisation and its people.
Aceto’s approach highlights the potential of social media as a tool for leadership and the importance of a people-first ethos in business. His success suggests that these principles could be beneficial for other leaders and organisations.
Go to source article: http://thesocialcsuite.net/peter-aceto-social-media-leadership-and-putting-people-first/