McVeillance, coveillance, and socioveillance are three forms of surveillance that are reshaping the business landscape. McVeillance, a term coined by Steve Mann, refers to the idea of people becoming surveillance cameras, recording and sharing events through wearable technology. Coveillance represents the mutual monitoring of peers, often through social media. Socioveillance, a newer concept, involves the collective monitoring of society by society itself, driven by the desire for social change.

These concepts are increasingly relevant in the context of social business, where they can have both positive and negative impacts. On the positive side, they can foster transparency, accountability, and collaboration. On the downside, they can also lead to privacy concerns and potential misuse of information. Balancing these factors is a key challenge for businesses.

The rise of these forms of surveillance is also changing the nature of influence. Influence is becoming less about control and more about collaboration and co-creation, as people are increasingly able to monitor and share information about businesses. This shift requires businesses to adapt their strategies and consider new ways of engaging with their stakeholders.

Finally, the post suggests that businesses should embrace these changes, seeing them not as threats but as opportunities to improve their practices and relationships with stakeholders. This involves understanding and responding to these new forms of surveillance, and developing strategies that leverage their potential for positive impact.

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