Pitney Bowes, a global technology company, has embraced social media to improve its internal communication. The company’s social media platform, known as PBProjectLiving, allows employees to connect, collaborate and share ideas. The platform has been successful, with 75% of the company’s 15,000 employees actively using it.
The company initially struggled with uptake, as employees were unsure how to use the platform. To overcome this, Pitney Bowes introduced a training programme to teach employees about the benefits of social media and how to use it effectively. The programme included e-learning modules, webinars, and face-to-face training.
The social media platform has transformed internal communication at Pitney Bowes. It has made it easier for employees to collaborate and share ideas, and has improved the company’s ability to share important news and updates. The platform is also being used to recognise and reward employees, with a points system that rewards active users.
In addition to improving internal communication, the social media platform has also helped Pitney Bowes to attract and retain talent. By showcasing the company’s culture and values, the platform has helped to create a more attractive workplace for potential employees.
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