While the past decade has seen increasing levels of daily personal digital experiences, today’s advancements in AI have us on the precipice of entering a new era of personalization. In this guest commentary, Brian Schwarzbach of Cathay Innovation shares how agentic AI is upleveling consumer engagement.
When you think of personalization, what springs to mind? If you’re a boomer or member of Gen X, maybe it’s Netflix’s recommendation feed. Millennials may think of Spotify’s Daylist. For Gen Z or Gen Alpha, TikTok is likely the answer.
The personalization of our digital world impacts us. It’s a reflection of internal and external identities (MySpace) while revealing what we really want or like (FB/IG ads, TikTok feeds).
While the past decade has seen increasing levels of daily personal digital experiences, today’s advancements in AI have us on the precipice of entering a new era of personalization — far more targeted, tailored and timely.