Digital transformation is not just about technology; it’s about how businesses can adapt to changing digital landscapes. This concept is explored through a study involving 3,700 business executives, managers, and analysts from firms across the globe. The study identifies three key findings.

Firstly, digital maturity matters. Companies at an advanced stage of digital maturity are more likely to experiment and take risks than those at early stages. These mature companies have a clear strategy and are more likely to invest in technology.

Secondly, the study highlights the power of a digital strategy. Businesses with a clear strategy are more likely to be digitally mature and have their initiatives led by a single person or group.

Finally, the study emphasises the importance of a digital culture. Digitally mature companies are more likely to push decision-making down into lower levels of the organisation, encouraging innovation. They also foster a culture of risk-taking.

In essence, digital maturity is not just about adopting the latest technologies, but also about having a clear strategy and cultivating a culture that encourages risk-taking and innovation.

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