Product strategy is evolving, with a new set of tools emerging to ensure its effective implementation. These tools, often digital, are designed to facilitate communication, collaboration, and data analysis. They include communication tools like Slack, project management software such as Trello and Jira, and data analytics platforms like Google Analytics and Mixpanel.

These tools can be categorised into three main areas: discovery, delivery, and data. Discovery tools, like user testing and prototyping, help to understand customer needs. Delivery tools, such as project management software, assist in the execution of the strategy. Data tools, like analytics platforms, provide insights into user behaviour and product performance.

Despite the increasing use of these tools, there is still a lack of understanding about how to effectively implement them. Many companies are still figuring out how to incorporate these tools into their strategies, which can lead to inefficiencies and missed opportunities.

To maximise the benefits, companies need to ensure that their teams are trained in using these tools and that there is a clear understanding of how they fit into the overall product strategy. By doing so, they can ensure that their product strategies are effective, efficient, and data-driven.

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