Social media is revolutionising the world of work, with Relationship Economics becoming a crucial factor. This concept recognises that relationships are a valuable resource, and social media is the tool that allows businesses to cultivate and leverage these relationships. In fact, 80% of employees use social media for business purposes, with 60% stating that it has improved their capacity to network.

Social media is not only used for networking but also for recruitment, with 79% of job seekers using social media in their job search. Employers are also utilising it, with 92% using social media for hiring purposes. LinkedIn leads the way, being used by 93% of recruiters, followed by Facebook at 66% and Twitter at 54%.

Moreover, social media is transforming how businesses operate internally. 50% of employees believe their company should use more social media tools, and 72% want to work for a company that uses digital tools. These tools can increase productivity, with 60% of companies reporting improved collaboration thanks to social media.

In summary, social media is not just a communication tool; it’s a business tool. It’s transforming the way we work, from networking and recruitment to internal operations, making Relationship Economics a vital part of the modern business landscape.

Go to source article: