Handbook of Anthropology in Business’ is a comprehensive guide that bridges the gap between business and anthropology. It offers a fresh perspective on how to understand and navigate the complex world of business through the lens of anthropological theory and practice. The book, edited by Rita Denny and Patricia Sunderland, features contributions from over 60 authors, bringing together a wealth of knowledge and expertise from across the globe.

The handbook is divided into five parts, each focusing on a different aspect of the business-anthropology intersection. The first part explores the history and evolution of business anthropology. The second delves into the methods and theories used in this field. The third part discusses the role of anthropology in various business domains, such as marketing, design, and organisational culture. The fourth section examines the global dimensions of business anthropology, while the final part looks at the future of this interdisciplinary field.

The ‘Handbook of Anthropology in Business’ is an invaluable resource for anyone interested in understanding the intricate relationship between business and anthropology. It provides a comprehensive overview of the field, offering insights into its history, methodologies, applications, and future prospects.

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