Clara Shih, a former Microsoft engineer, has taken on the role of Chief Executive at Salesforce. Her primary focus will be to enhance the company’s artificial intelligence capabilities. Shih’s appointment follows her successful tenure at HearSay Systems, a software company she founded and led for more than a decade.

Salesforce, a global leader in customer relationship management, aims to bolster its AI offerings under Shih’s leadership. The company plans to integrate AI into its software suite, making it more user-friendly and efficient. Shih’s background in technology and her previous experience as a board member at Salesforce are expected to be instrumental in this process.

The move comes as Salesforce faces increasing competition in the CRM market. By strengthening its AI capabilities, the company hopes to maintain its competitive edge. Shih’s appointment is also part of a broader trend in the tech industry, with companies increasingly turning to AI to improve their products and services.

Shih’s leadership is anticipated to bring significant changes to Salesforce’s AI strategy. Her experience and expertise in the field are expected to drive the company’s AI integration, putting Salesforce at the forefront of AI technology in the CRM sector.

Go to source article: https://www.nytimes.com/2024/03/07/business/clara-shih-salesforce-artificial-intelligence.html