Salesforce is growing its Einstein platform with an autonomous AI agent technology that will be used initially to support customer self-service.

Salesforce is jumping into the AI agent world with a new service that builds on the company’s Einstein platform for AI.

The new Einstein Service Agent is a generative AI-powered self-service experience for customers. Einstein Service Agent is designed for end-customers to use, providing a conversational AI interface to answer questions and get resolution for any number of issues. The new agent service uses a similar foundation as Einstein Copilot, which is employee-facing, for internal use within an organization. 

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