When leaders trust their data, their systems, and their governance, AI moves from experimentation to enterprise impact.
In 2025, Salesforce conducted a series of C-suite research studies to capture if and how top decision-makers are building an agentic AI strategy. While the research shows positive signals like agent adoption is expected to surge 327% over the next two years, the dominant one is clear: leaders may be racing to deploy AI agents, but unlocking real value hinges on trust in data, systems, employees, and, above all, the leadership guiding the change.
Trust is the connective tissue that determines whether companies can actually scale AI agents and unlock the value they’re projecting.
