Salesforce has launched its Next-Generation Social Studio, designed to revolutionise social media marketing. It combines the power of two of Salesforce’s previous products, Radian6 and Buddy Media, into a single application. This new offering is aimed at helping marketers manage, schedule, and publish content across multiple social media platforms, while also tracking and analysing the performance of these posts.

The Next-Generation Social Studio comes with a unified dashboard, offering a complete view of a brand’s social media activity. It allows marketers to track and analyse real-time conversations, enabling them to respond quickly and effectively. Additionally, it provides tools to create and schedule posts across different platforms, ensuring a consistent brand message.

The product also includes a feature called Collaborative Calendars, which helps teams coordinate their social media campaigns. It allows for easy collaboration, with team members able to view and edit upcoming posts. The Next-Generation Social Studio also offers advanced analytics, providing insights into the performance of social media campaigns and helping marketers make data-driven decisions.

Salesforce’s new product is expected to make social media marketing easier and more efficient, providing all the necessary tools in a single, easy-to-use platform. The Next-Generation Social Studio is part of Salesforce’s broader strategy to provide comprehensive solutions for customer relationship management.

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