SEO, or Search Engine Optimisation, is a process that improves a website’s visibility on search engines. It’s divided into three parts: keyword research, on-page SEO, and off-page SEO. Keyword research involves identifying phrases that potential customers use to find products or services online. These keywords should be included in the website’s content to increase its visibility.
On-page SEO refers to optimising individual web pages to rank higher in search results. This involves using the right HTML tags, creating quality content, and ensuring the website is mobile-friendly. Off-page SEO, on the other hand, focuses on increasing the website’s credibility and trustworthiness through backlinks from other reputable websites.
SEO also involves understanding how search engines work. They use algorithms to crawl and index websites. These algorithms consider various factors, including the website’s relevance to the search query, the quality of its content, and its number of backlinks.
SEO is not a one-time process but requires continuous effort and adaptation to changing search engine algorithms. It’s also important to measure the success of SEO strategies through tools like Google Analytics, which provide data on website traffic, user behaviour, and conversion rates.
Go to source article: http://moz.com/beginners-guide-to-seo