Slack, the team communication tool, owes its success to its ‘Game-like’ design. The design, which encourages users to engage with it more frequently, has led to Slack’s valuation of $2.8 billion. Slack’s design incorporates elements of games, such as providing users with immediate feedback, making it addictive and fun to use. This approach is known as ‘gamification’, and it’s a key reason why Slack users check the app 10 times a day on average.
Slack’s user interface is clean and simple, with a focus on real-time communication. It offers a sense of immediacy and responsiveness, similar to playing a game. The interface also incorporates playful elements such as custom emojis and animated GIFs, which add to the fun and engaging user experience.
Slack has also integrated the concept of ‘achievements’, a common feature in games, to encourage user engagement. Users earn ‘achievements’ for completing tasks such as inviting team members or integrating apps, which further enhances the sense of fun and engagement.
In conclusion, Slack’s success can be attributed to its innovative use of ‘gamification’. By incorporating game-like elements into its design, Slack has created a product that’s not only functional but also fun and engaging to use.
Go to source article: https://medium.com/@awilkinson/slack-s-2-8-billion-dollar-secret-sauce-5c5ec7117908