Nick Patience, co-founder of 451 Research, provided insights into the Enterprise Social Network (ESN) market at the SMiLE London event. He discussed the latest trends and developments in the market, including the rise of chat-based tools. These tools are increasingly replacing traditional email as the preferred method of communication in companies.

Patience stressed the importance of user adoption in determining the success of an ESN platform. He also highlighted the role of mobile technology in driving the adoption of these networks. Mobile access is crucial as it allows employees to engage with the platform at any time and from anywhere.

In terms of market growth, the ESN market is predicted to expand from $1.9 billion in 2019 to $3.5 billion by 2023. This growth is driven by a combination of factors, including the increasing need for improved communication and collaboration within organisations.

Patience concluded by discussing the future of the ESN market. He predicted that AI will play a significant role in the evolution of these networks, as it can help to streamline communication and improve user experience.

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