Social business, an emerging concept, is often misunderstood as a mere integration of social media into traditional business operations. This perception is flawed as it fails to recognise the profound transformation social business can bring about in an organisation’s culture, structure, and processes. Social business is not about fitting a square peg into a round hole; rather, it’s about reshaping the hole itself.

It’s crucial to understand that social business is not just about technology but about people and relationships. It involves a shift from a command-and-control approach to a more collaborative, transparent, and inclusive one. This shift requires a change in the mindset of the organisation and its employees, and the willingness to embrace new ways of working and communicating.

The true value of social business lies in its potential to bring about a more engaged, innovative, and productive workforce. It can break down silos, facilitate knowledge sharing, and foster a culture of collaboration and innovation. However, achieving this requires a strategic approach and a commitment to a long-term change process. It’s not a quick fix, but a journey that requires patience, persistence, and a clear vision.

Social business is about transforming the way we work and do business. It’s about creating a more open, transparent, and collaborative environment that fosters innovation and engagement. It’s about reshaping the hole, not just fitting a square peg into it.

Go to source article: http://www.relationship-economy.com/2013/10/social-business-a-square-peg-into-a-round-hole/