Systematic Inventive Thinking (SIT) is a problem-solving technique that encourages innovation within existing resources, a concept known as ‘inside the box’ thinking. SIT follows five key principles: subtraction, division, multiplication, task unification, and attribute dependency. Subtraction involves removing an essential component to create a new product or solution. Division requires splitting a product or process into smaller parts and rearranging them. Multiplication involves duplicating a component but altering it slightly. Task unification assigns a new task to an existing resource. Attribute dependency creates a correlation between two attributes of a product or its environment.

These principles challenge traditional brainstorming methods, which often focus on ‘outside the box’ thinking. SIT, instead, encourages innovators to work within their existing resources, promoting sustainable and efficient problem-solving. This method can be applied across various fields, including product development, marketing, and organisational management. It encourages innovative thinking within constraints, fostering creativity and problem-solving skills in a structured manner.

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