Online advertising is undergoing a seismic shift with the rise of ad-blocking. Tech giants like Google and Facebook are taking steps to control the ads shown on their platforms, attempting to improve user experience. Google’s Chrome browser will block disruptive ads, while Facebook will downgrade low-quality links in news feeds.
Ad-blocking is not a new phenomenon. Consumers have long been using software to block irritating ads. However, the move by Google and Facebook is a game-changer, as it marks the first time that the companies controlling the platforms are the ones blocking the ads.
The shift is not without controversy. Critics argue that Google and Facebook are gaining too much control over the internet, deciding what content users see. They fear this could lead to a monopolistic situation, stifling competition.
Despite this, Google and Facebook argue that their moves are necessary to improve user experience and ensure the sustainability of the free web. If users are driven away by disruptive ads, the companies’ revenues will suffer.
In the end, the battle over ad-blocking is part of a larger struggle for control of the internet. The outcome will shape the digital landscape for years to come.
Go to source article: https://www.nytimes.com/2018/01/31/technology/internet-advertising-business.html?module=ArrowsNav&contentCollection=Technology&action=keypress®ion=FixedLeft&pgtype=article