Tesla is increasingly poaching Apple’s top talent, causing a shift in the balance of power between the two tech giants. The trend began in 2016 when Tesla hired Apple’s alloy expert Charles Kuehmann, followed by a string of other high-profile hires in 2017. These include Apple’s former director of reliability engineering, David Erhart, and the man behind the iPod, Chris Lattner, who now oversees Tesla’s Autopilot software.
The trend is reflective of the shifting focus in the tech industry, with autonomous vehicles and artificial intelligence now considered the next frontier. Tesla’s aggressive hiring strategy is indicative of its commitment to lead the industry in these areas.
Despite the increasing competition, Apple is not sitting idle. The company is rumoured to have a secret car project, codenamed ‘Project Titan’, in the works. However, details remain scarce, and it’s unclear how these high-profile departures will impact Apple’s ambitions in the auto industry.
In this tug of war for talent, Tesla appears to be winning. However, the question remains whether Tesla’s aggressive hiring strategy will pay off in the long run, or if it will simply lead to a talent drain at Apple, with no clear benefits for either company.
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