Organisations looking to become platform-ready face three key challenges. Firstly, they must shift from a product-centric mindset to a platform-centric one. This involves moving away from controlling resources and towards orchestrating ecosystems. It requires a radical change in strategy and culture, focusing on creating value through interactions rather than transactions.
Secondly, organisations need to develop a deep understanding of their ecosystem. This involves identifying the actors, their needs, and the potential interactions between them. It’s about understanding the context in which the platform operates and the value it can provide.
Lastly, organisations must learn to prototype and iterate their platform strategy. This means starting small, learning from experience, and constantly refining their approach. It’s about embracing uncertainty and being willing to adapt and evolve.
Overcoming these challenges is not easy, but it’s essential for organisations that want to thrive in the platform economy. It requires a change in mindset, a deep understanding of the ecosystem, and a willingness to learn and adapt.
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