In today’s digital age, the customer interface is the most crucial real estate, with companies vying to control it. The reason is simple: owning the interface provides a direct relationship with the customer, enabling companies to expand their offerings and increase their profits. This has given rise to a new breed of companies, called interface owners, who control the customer interface while outsourcing everything else.

Uber, for instance, is essentially an interface owner. It does not own cars or employ drivers, but controls the customer relationship through its app. This allows Uber to expand rapidly without the need to invest in physical assets.

The rise of interface owners has disrupted traditional industries. For instance, high street banks are losing their customer interface to new startups that offer better user experiences. These startups do not own any physical assets, but they control the customer relationship and can offer a wider range of financial services.

In conclusion, the battle for the customer interface is reshaping industries. Companies that control the interface can expand their offerings and increase their profits, while those that do not risk being marginalised. The future belongs to interface owners, who can leverage technology to deliver superior customer experiences.

Go to source article: http://techcrunch.com/2015/03/03/in-the-age-of-disintermediation-the-battle-is-all-for-the-customer-interface/