Enterprise Social Networks (ESNs) are often seen as a tool for increasing productivity, but this view is flawed. Instead, ESNs should be seen as a tool for reducing time waste. Productivity cannot be increased infinitely; it is limited by the amount of work available. However, time waste can always be reduced.

ESNs can help to reduce time waste in several ways. They can help to reduce the amount of time spent searching for information, as they allow for easy sharing and accessing of information. They can also help to reduce the amount of time spent in meetings, as they allow for asynchronous communication. Moreover, they can help to reduce the amount of time spent on email, as they provide a more efficient way of communicating.

In addition, ESNs can help to reduce time waste by fostering a culture of open communication. They encourage employees to share their knowledge and ideas, leading to increased innovation and problem-solving. They also help to build relationships and trust among employees, leading to improved collaboration and teamwork.

Therefore, the real value of ESNs lies in their ability to reduce time waste, rather than in their ability to increase productivity. This is the only use case for ESNs that you will ever need.

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