Knowledge Management (KM) is not dying; instead, it is evolving with changing times and technologies. The traditional KM model, which was heavily reliant on technology and database systems, is no longer effective in the era of social media and instant communication. The new KM model is more human-centric, focusing on creating a culture of knowledge sharing and collaboration.

The shift is from ‘managing knowledge’ to ‘enabling knowledge flow’. This approach is more about connecting people with the right knowledge at the right time, rather than storing and cataloguing information. In this context, social media platforms are playing a significant role in facilitating knowledge flow, providing a platform for people to share and access knowledge easily and instantly.

The challenge for organisations is to adapt to this new KM model. They need to create an environment that encourages knowledge sharing and collaboration, rather than hoarding and controlling information. This requires a change in mindset and organisational culture, which is always a difficult and slow process. However, those who embrace this change will be better positioned to leverage knowledge as a strategic asset and achieve competitive advantage.

In essence, knowledge management is not dead; it’s just different. It’s less about technology and more about people and culture. It’s less about control and more about enablement. It’s less about storing and more about sharing. And it’s less about managing and more about flowing.

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