Newspapers, once the main source of news, are on a steady decline due to a shift towards digital media. The advent of the internet has made news more accessible, leading to a significant drop in newspaper circulation. In 1940, for example, newspapers reached 80% of the American population, but by 2014, this figure had fallen to just 20%.
The trend is not limited to the United States; the United Kingdom has also seen a similar decline. The Daily Mail, one of the UK’s most popular newspapers, saw its circulation drop from 2.4 million in 2003 to 1.7 million in 2014.
Digital media platforms, on the other hand, are experiencing a surge in popularity. In 2014, 64% of Americans got their news from digital sources, and this figure is expected to rise.
The shift towards digital news has also affected the advertising industry. In 2013, digital advertising revenue surpassed that of newspapers for the first time. This trend shows no signs of slowing down, with digital advertising revenue expected to continue its upward trajectory, while newspaper advertising revenue is predicted to further decline.
Despite the decline, newspapers still play a vital role in society. They provide in-depth analysis and investigative journalism, often setting the agenda for other media outlets. However, as the shift towards digital media continues, newspapers must adapt to survive.
Go to source article: http://www.mint.com/blog/trends/the-death-of-the-newspaper/?display=wide