Invisible features in digital products are often overlooked, despite their significant impact on user experience. These features, which include load times, responsiveness, and stability, are not immediately apparent to users but can determine their overall satisfaction with a product.
One challenge with invisible features is that they don’t contribute directly to a product’s perceived value. This is because they’re expected to function properly by default, and their presence is only noticed when they fail. Hence, investing in invisible features can seem counterintuitive as it doesn’t lead to immediate recognition or appreciation from users.
Yet, neglecting these features can lead to negative user experiences, causing users to abandon a product. Therefore, it’s essential for product managers and designers to balance the development of visible and invisible features. This can be achieved by adopting a user-centric approach that prioritises the overall user experience rather than just the visible attributes of a product.
Moreover, communicating the importance of invisible features to stakeholders can be difficult. It’s crucial to explain their impact on user experience and long-term product success. By understanding and appreciating the role of invisible features, businesses can create digital products that not only meet but exceed user expectations.
Go to source article: https://intenseminimalism.com/2020/the-dilemma-of-invisible-features/