Enterprise social networks (ESNs) are gaining traction as they provide businesses with a platform for internal communication and collaboration. The ESN market is becoming increasingly competitive, with major tech players such as Microsoft, Facebook, and Google vying for dominance. Microsoft’s Yammer and Teams, Facebook’s Workplace, and Google’s Currents are among the frontrunners in this race.
Microsoft has an edge, leveraging its Office 365 suite and integrating Yammer and Teams into it. Meanwhile, Facebook’s Workplace is gaining popularity due to its familiar interface and user-friendly features. Google, on the other hand, is banking on Currents, a revamped version of Google+, to make its mark in the ESN market.
Despite stiff competition, there’s room for specialised ESNs like Slack and Salesforce’s Chatter. These platforms offer unique features and cater to niche markets, providing businesses with more customised solutions.
The future of ESNs looks promising, with advances in artificial intelligence and machine learning expected to enhance these platforms’ capabilities. The integration of ESNs into businesses’ digital workplaces is set to increase, making them an integral part of the corporate communication landscape.
Go to source article: http://www.cmswire.com/digital-workplace/the-enterprise-social-network-graph-battle-who-is-poised-to-win/