Startup marketing is a unique challenge often due to limited resources, whether that’s time, money, or talent. It’s about hitting business goals, such as users, sales, or key partnerships, not vanity metrics like Facebook fans. To achieve these goals, startups need to focus on three key areas: product, market, and marketing creatives.
A good product is the foundation of startup marketing. It needs to be easy to use, solve a real problem, and offer a clear benefit. Market research is essential to understand the customer, the competition, and the market conditions. It helps to identify the right marketing channels and tactics.
Marketing creatives are the materials used to communicate the product to the market. They include brand, website, content, PR, and social media. The brand should be simple, memorable, and relevant. A website is a startup’s home base online, and its design and content should reflect the brand. Content marketing and PR are powerful tools to attract and retain customers. Social media can help to build relationships and engage with customers.
Testing and optimisation are crucial in startup marketing. Startups should test different marketing tactics, measure the results, and refine their approach based on what works. They should not be afraid to experiment and learn from failures.
Finally, successful startup marketing requires a strong team. The best teams are diverse, with a mix of skills and perspectives, and they are committed to the company’s mission and values.
Go to source article: http://onstartups.com/the-gentle-and-visual-guide-to-startup-marketing