BASF, a global chemical company, has seen significant growth in its enterprise social network, connect.BASF. The network, launched in 2010, now boasts over 35,000 users across 75 countries. The platform has been instrumental in fostering collaboration, allowing employees to share knowledge and expertise, and breaking down geographical barriers.
The success of connect.BASF is attributed to a robust strategy that encourages employee engagement. This includes the use of ‘ambassadors’ who promote the platform within their local offices, and a ‘gamification’ approach that rewards active users. BASF also ensures regular content updates and introduces new features to keep the platform fresh and engaging.
Despite the success, challenges persist. Many employees still prefer traditional communication methods, and there is a need to convince them of the benefits of digital collaboration. Additionally, the sheer size of the company makes it difficult to ensure everyone is on board. BASF continues to address these issues, aiming to further increase the use of connect.BASF throughout the company.
In conclusion, connect.BASF has proven to be a valuable tool for internal communication and collaboration at BASF. With its continued growth and development, it is set to play an even bigger role in the company’s future.