Companies are increasingly focusing on humanisation, recognising the value of empathy and emotional intelligence in the corporate world. This shift is driven by factors such as the rise of the service sector, digitalisation, and the increasing influence of younger generations. Humanisation can be seen in three main areas: customer relationships, employee engagement, and leadership style.
Customer relationships have become more personalised, with companies seeking to understand and meet individual needs. Employee engagement has also changed, with many companies prioritising employee well-being and personal development. In terms of leadership style, empathetic and emotionally intelligent leaders are increasingly valued.
Despite this, many companies struggle to implement humanisation due to factors such as a lack of understanding, resistance to change, and short-term financial pressures. To overcome these challenges, companies should focus on creating a culture of empathy, developing emotionally intelligent leaders, and implementing supportive policies and practices.
Humanisation not only benefits employees and customers, but also the company itself in terms of improved performance and competitiveness. Embracing humanisation is therefore not just a nice-to-have, but a business imperative.