Generative AI (GenAI) has profound implications for all industries. According to PwC’s Global CEO Survey 2024, 70% of CEOs believe that GenAI will significantly change the way their company creates, delivers and captures value. Among the insurance CEOs surveyed, 28% expect that GenAI will decrease their headcount by 5% or more in 2024, the second highest level of expected change among all sectors.

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