Digital transformation, a process of making businesses more adaptable to the digital age, consists of nine key elements. These elements are categorised into three areas: transforming customer experience, operational processes, and business models.
In enhancing customer experience, companies should focus on understanding, tracking, and customising their interactions with clients. Understanding involves gathering data on customer behaviours and preferences. Tracking is about observing customer activities and reactions to personalise their experiences. Customisation is about tailoring products and services to meet individual customer needs.
Operational processes entail worker enablement and performance management. Worker enablement means providing employees with digital tools to enhance their productivity. Performance management involves using software and methods to measure employee performance accurately.
Finally, transforming business models involves digital modifications, digital globalisation, and recreating new digital businesses. Digital modifications mean using technology to improve business operations. Digital globalisation is about expanding services to international markets. Recreating new digital businesses is about creating new digital products or services.
These elements, when implemented, can help businesses to thrive in the digital age.
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