A shift in the labour market is seeing the rise of the ‘platformed workforce’. This term refers to workers who find employment via digital platforms, rather than traditional job boards or recruitment agencies. Experts predict that this trend will continue to grow, with a potential 540 million people worldwide becoming part of the platformed workforce by 2025.

This development is largely due to the benefits it offers both employers and employees. For businesses, it provides access to a global pool of talent, allowing them to find the right person for a job regardless of geographical location. For workers, it offers flexibility and the opportunity to choose projects that match their skills and interests.

Despite these advantages, the platformed workforce also presents challenges. These include ensuring fair pay and working conditions, as well as dealing with the potential for job insecurity. Additionally, businesses need to adapt their management strategies to effectively engage and motivate a dispersed workforce.

Finally, the platformed workforce is changing the way skills are valued. With the rise of digital platforms, soft skills such as communication and problem-solving are becoming increasingly important. This is because they help workers stand out in a competitive market and enable them to work effectively in virtual teams.

Go to source article: https://www.forbes.com/sites/joemckendrick/2024/01/23/the-platformed-workforce-is-here-and-ready-to-work/?sh=47136a4d2a20