Bosch is embracing the Rendanheyi model to foster a global mobility ecosystem. This model, used by Haier, is designed to increase customer-centric innovation by transforming large organisations into agile networks of microenterprises. Bosch is applying the model to its automotive technology business, betting on a “mobility ecosystem” that will drive the future of transport.

The Rendanheyi model encourages entrepreneurial behaviour within the company by allowing employees to act as independent business owners. At Bosch, the model is being used to break down traditional hierarchies and silos, promoting cross-functional collaboration and customer-focus.

Bosch’s mobility ecosystem aims to address the challenges of future transport, including sustainability, connectivity, and automation. It involves partnerships with start-ups, tech companies, and other stakeholders. The ecosystem is designed to be open, flexible, and adaptable, responding to changes in market demand and technology.

The Rendanheyi model’s implementation at Bosch is a significant shift in corporate structure and culture. It represents a move away from a traditional, hierarchical organisation towards a networked, entrepreneurial model that fosters innovation and agility. The success of this transition could have implications for other large organisations looking to increase their agility and customer-focus.

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