Quant-based marketing offers a pragmatic approach for pre-launch start-ups, focusing on data-driven strategies. It allows entrepreneurs to make informed decisions, reducing the risk of failure. The first step is to define a quant-based marketing goal, which should be specific, measurable, achievable, relevant, and time-bound (SMART).

Next, start-ups should identify the key metrics to track. These could include website visits, sign-ups, or social media followers. It’s crucial to use a reliable tracking system to capture these metrics accurately.

Once the metrics are defined, start-ups need to create a list of marketing strategies. This could range from SEO and content marketing to social media campaigns. Each strategy should be assigned a predicted outcome, based on industry benchmarks or past experiences.

After implementing the strategies, start-ups should analyse the results. If a strategy doesn’t meet the predicted outcome, it should be adjusted or discarded. This iterative process allows start-ups to optimise their marketing efforts, ensuring that resources are not wasted on ineffective strategies.

Finally, start-ups should celebrate their successes and learn from their failures. This fosters a culture of continuous improvement, which is vital for sustained growth in the competitive start-up landscape.

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