Seven pivotal decisions drive digital transformation. First, the aspiration to disrupt the industry with digital technologies must be bold and clearly articulated. Second, leaders must foster a digital culture, encouraging risk-taking and agility. Third, companies must decide where to digitise, targeting customer experiences, core operations, or new business models. Fourth, businesses need to choose how much to self-disrupt, balancing innovation with protecting existing assets.
Fifth, mastering digital capabilities, like artificial intelligence and data analytics, is crucial. Sixth, an ecosystem perspective is required, partnering with other companies and leveraging external data sources. Lastly, companies must decide how to navigate the transformation journey, whether in a step-by-step approach or a more radical, holistic overhaul. These decisions, made in the right sequence, can help companies successfully navigate the complex journey of digital transformation.
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