A new economic wave, driven by women, is sweeping across the globe. This surge is characterised by a shift towards businesses that value ethics, sustainability, and inclusivity, reflecting the priorities of female consumers. Women are increasingly wielding their purchasing power to support brands that align with their values.
The rise of the female-driven economy is marked by a greater representation of women in business leadership. Companies with women at the helm are more likely to focus on social responsibility and ethical business practices.
Feminist economics, a field highlighting the economic impact of gender inequality, is gaining traction. It challenges traditional economic models that often overlook women’s unpaid work, such as caregiving and housework. By recognising and valuing this work, feminist economics aims to redefine economic success.
The female-driven economy also has potential to influence policy. For instance, Iceland has introduced equal pay legislation, inspired by feminist economics.
In the age of the female-driven economy, businesses must adapt to meet the changing demands of consumers. Brands that embrace inclusivity, sustainability, and social responsibility are likely to thrive.
Go to source article: http://www.refinery29.uk/2017/12/185994/rise-of-female-driven-economy-feminist-economics