Digital transformations often fail due to a lack of clear strategy and the absence of a customer-focused approach. Businesses need to establish a digital strategy that aligns with their core business strategy. Such a strategy should not be considered a separate entity, but rather an integral part of the company’s overall strategic plan. It is essential to ensure that all employees understand the strategy and are committed to its implementation.
The second reason for digital transformation failure is the lack of a customer-centric approach. Businesses often focus on the technology aspect of the transformation, neglecting the customer experience. This results in a mismatch between the company’s digital capabilities and the customers’ needs. To avoid this, businesses should focus on understanding their customers’ needs and expectations, and then use digital technology to enhance the customer experience.
In short, a successful digital transformation requires a well-defined, business-aligned digital strategy and a customer-centric approach. Without these two elements, the transformation is likely to fail.
Go to source article: https://hbr.org/2019/10/the-two-big-reasons-that-digital-transformations-fail?referral=03551&deliveryName=DM53563