Innovation for Jobs (i4j) is set to disrupt the $140 trillion global job market. The i4j movement, co-founded by David Nordfors and Vint Cerf, is a global leadership forum dedicated to shaping the future of work. The forum aims to create innovative ways to make people more valuable in the workplace, rather than focusing on job creation. The current job market is built on an industrial-age model that is no longer viable.

i4j is pioneering a people-centred economy, where individuals are valued for their unique skills and abilities. The movement believes that the future of work will be driven by innovation, and that everyone has the potential to be an innovator. i4j proposes that the economy should not be about jobs, but about innovation for jobs.

The i4j forum brings together leaders from various sectors, including business, academia, and government, to discuss and develop strategies for the future of work. The forum also provides a platform for the exchange of ideas and best practices, with the goal of creating a more inclusive and sustainable job market.

The i4j movement challenges the traditional view of work and advocates for a shift in perspective, from job creation to value creation. The movement believes that by focusing on innovation, we can create a job market that is more inclusive, sustainable, and beneficial for all.

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