The concept of User Experience (UX) strategy as a delivery mechanism is explored, focusing on the necessity to shift from a plan-centric to a delivery-centric approach. Traditional UX strategies are often too theoretical and disconnected from the realities of project implementation. The emphasis should be on ‘doing’ rather than ‘planning’, putting the focus on delivery over documentation.

A key point is that a strategy should not be a static document, but a dynamic process that evolves with the project. This requires a mindset change, prioritising adaptability over predictability. Agile methodologies provide a good framework for this, allowing for iterative development and continuous improvement.

The role of the UX professional is also discussed, highlighting the need for UX practitioners to be more involved in the actual delivery of projects. This includes working closely with the development team and stakeholders, and being hands-on in the implementation phase.

A fundamental part of this approach is the focus on user needs. By constantly testing and iterating based on user feedback, a more effective and user-centric solution can be delivered. The ultimate goal is to create a product that not only meets business objectives but also provides a great user experience.

Overall, the presentation advocates for a more practical and delivery-focused approach to UX strategy, challenging traditional methods and encouraging a more agile and user-centric mindset.

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