Zoom, a popular video conferencing platform, is on the path to verticalisation. This means it is evolving from a general-purpose tool into a platform with specialised applications for various industries, such as education, events, and healthcare. This shift is largely due to the COVID-19 pandemic, which has accelerated the need for digital transformation across sectors.
Zoom’s verticalisation is evident in its new features and partnerships. For example, it has released Zoom for Home, a hardware device designed for remote workers, and Zoom Apps, which integrates third-party applications into Zoom meetings. It has also partnered with Lumen Technologies to improve its network capacity and security.
Zoom’s verticalisation strategy is not without challenges. It faces competition from other video conferencing platforms that are also seeking to specialise, such as Microsoft Teams and Google Meet. Additionally, it must navigate regulatory hurdles in sectors like healthcare and education.
Despite these challenges, Zoom’s verticalisation offers significant opportunities. It can monetise new features and services, and it can deepen its relationships with customers by providing solutions tailored to their specific needs. This strategy could also help Zoom maintain its market dominance in the post-pandemic world.
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