“New normal” is a term that has been widely used to describe a post-pandemic world, but its meaning is often misunderstood. Rather than a static state, the new normal is a dynamic and evolving concept, influenced by changes in societal behaviour and technological advancements. It is not a definitive state, but a series of transitions and adaptations.

The pandemic has accelerated the adoption of technologies, such as remote work and online shopping, but it has also exposed the limitations and inequalities inherent in these systems. For instance, while remote work offers flexibility, it can also exacerbate feelings of isolation and blur the boundaries between personal and professional life. Similarly, while online shopping provides convenience, it can contribute to the decline of local businesses and increase waste production.

The new normal is not a universally shared experience, but rather a reflection of individual and collective adaptations. It is a process of learning, unlearning, and relearning, shaped by our resilience and capacity to adapt. It is a reminder that change is constant and that our actions and decisions can shape the future. The new normal is a call to action, an invitation to imagine and create a more sustainable, inclusive, and resilient world.

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