The concept of User Experience (UX) is often misunderstood. It is not a role or a department, but a fundamental aspect of product design that permeates every level of an organisation. UX is not solely about making things look nice or even about usability. It encompasses the entire journey a user takes, from their first interaction with a product or service to their last.
Every aspect of a product or service, from its marketing to its packaging, contributes to the user’s experience. This means that everyone within an organisation, not just designers or UX professionals, plays a part in shaping the UX.
The notion of ‘UX teams’ can be misleading, as it suggests that UX is the responsibility of a specific group of people. This can lead to a lack of ownership and accountability, with other departments assuming that UX is not their concern. However, the reality is that UX is everyone’s responsibility.
A successful UX strategy is one that is integrated across the whole organisation, with everyone understanding and contributing to the user’s experience. It requires a shift in thinking, with a focus on empathy for the user and a commitment to improving their experience at every touchpoint.
In essence, there is no ‘UX’ as a separate entity. It is a holistic approach to design that should be embedded in an organisation’s culture and processes.
Go to source article: http://www.disambiguity.com/there-is-no-ux/